I wish 106.1 well with this format but I don't know if it will catch on without a lot of promotion and a live local presentation in all dayparts.
A very good point... If they're just going to have Ken Conrad mornings and a satellite-fed format for the rest of the day, I can't see the station doing as well as it could be doing with a live, local airstaff. Even if some shifts are voicetracked, it's better than listening to a satellite-fed station all day long. Don't get me wrong. I'm very pleased to see oldies back in Charlotte proper. With WTHZ to the north and WOLS (and, to an extent, WRBK) to the south, all of the Charlotte suburbs should have access to some form of Classic Hits or Oldies.
Charlotte is the Queen City, and its listeners deserve the royal treatment. Unfortunately, with a lot of Charlotte's radio these days, "the royal treatment" would be far from the truth. I just hope to see a live, local oldies station on 106.1 in the future. Oldies, unlike the Gold-based AC/Timeless Favorites they had running on 106.1 for the past couple of years, is a personality-driven format which requires more attention than I think the format will see at 106.1.
So far, are the jocks on the satellite station decent and speak often enough (more than three or four times an hour)? Does the station have good imaging and jingles? Unfortunately, the station is not available online, so I do not have access to listen to the new station (Does WOLS even have a website?). My comments are just based on what I've read here and seen at Yes.com with regards to the playlist.
To close, I'll leave you all with a quote from Brother Dave's Magic 96.1 Tribute site, Tragic96.com:
Another station can play all of the same music, but it would likely be little more than a jukebox without the heart, soul, sweat, grit and soaring unbridled glee of the live-in-the-studio people getting the audience involved that made Magic 96.1 the south's leading oldies station for over ten years.
I hope that the new 106.1 can prove this statement wrong.