Where's all the bitching we heard when it was "reported" that WABC was ditching overnights in exchange for infomercials?
Here we have it in the middle of the day and it is FACT and there is nothing.
KABC does the same thing. As someone who buys some of that time, feel free to direct your criticms at me.
WWRL did broker 10-3 during the day before AAR came along. With that signal and the people (who can be) listening, there's absolutely no way to make money with talk aimed at Caucasians. It was only a matter of time before pay-to-play returned. The good news for 'RL is that since AAR took it over, suburban WVNJ came along, picked up all the displaced daytime talkers, and is getting a decent rate without even covering NYC... so maybe 1600 can get a little more now.