Another One Gone

[Matlock]

OK, so then by your own definition, "Oldies" has not made a comeback.  The former "Oldies" format of 50s & 60s tunes is now making a comeback anywhere and the big companies rightly transitioned it to a 60s, 70s, 80s Classic Hits format.  Just clarifying.

[DXMeister]

Wishful thinking perhaps.  From when 'Oldies' were disappearing and then reappeared as a classic hits format, most would've hoped for 50s and 60s tunes.  Rightly transitioned I wouldn't say, more like bending over to advertisers, which of course pay the bills.  At the same time, advertisers run the radio stations not the owners at this point.  Which explains why I hear people on this board and offline about going to satellite radio.  Sure there was always advertisers in the mix..that coupled with the corporate radio group owners, programming has come down big time...laying off live DJs for voicetracking, more dyndicated garbage.  They've disconnected from their listeners and they're fleeing.  Clarification noted.

[Carmine5]

The funny thing is that I hear kids (like my teenage nephew) yammering to their friends about Jerry Lee Lewis and "Louie, Louie" like they're new discoveries (which, of course, for Gen Y (or is it Z now) they would be new discoveries).

But it's maddening and short sighted when advertisers (or whoever is deciding the fate of all music) pigeonhole certain genres of music to particular age groups, like "oldies", and then pronounce that music as unworthy of airplay because the demographic is somehow undesirable.

If it has energy and a strong back beat, kids will listen to it.  Same thing with Smooth Jazz.  I know a lot of adults in their 30's who love it.

But from what I've observed, these younger age groups seem to treat music like pot luck; a little of this, a little of that.  Some Nickelback, some Jerry Lee, some Rippingtons.  They mix it up.

But radio is just shooting itself in the groin by narrowing programming choices to just a few well-worn formats.  These new generations are not so narrow in their tastes.

C5

[DXMeister]

Carmine5:  It all goes back to the advertisers having the corporate radio owners from the balls like they always have.  They believe anyone 55+ and under 18 isn't desirable.  Their view is siuce most in that age group are set in their ways with brands and what they buy, it takes multiple attempts to get any results vs the core 25-54 demo in which it only takes one or two attempts at most, so there are no agency buys for that demo thus the station doesn't cater to them...thus no oldies music.  They believe most if not only people 55+ listen to 1950s to early 1960s music.  Anyone under 18 doesn't matter to advertisers.  As long as advertisers are the ones keeping radio free and buying ads to age groups they want, we're not likely to see the 1950s to early 1960s music to make a comeback.

[Carmine5]

Carmine5:  It all goes back to the advertisers having the corporate radio owners from the balls like they always have.  They believe anyone 55+ and under 18 isn't desirable.  Their view is siuce most in that age group are set in their ways with brands and what they buy, it takes multiple attempts to get any results vs the core 25-54 demo in which it only takes one or two attempts at most, so there are no agency buys for that demo thus the station doesn't cater to them...thus no oldies music.  They believe most if not only people 55+ listen to 1950s to early 1960s music.  Anyone under 18 doesn't matter to advertisers.  As long as advertisers are the ones keeping radio free and buying ads to age groups they want, we're not likely to see the 1950s to early 1960s music to make a comeback.

Of course, what you're saying DXM is absolutely true.

This is what makes internet radio such a tasty alternative.  Now if only the poor souls who are doing it can make it pay off somehow.

C5

[imjazzed]

Paul and Allen do go way back. Paul had actually been somewhat competing with BA producing the "World Premiere's" and packaging them for other markets (CBS) to use...or, not. Essentially they just joined forces rather competing against one another. This way, it opens up more options/stations to carry w/o conflict (basically CC or CBS). Make no mistake...Paul's his own Captain and has his own worries to deal with programming The Wave. 

[cheese]

What a shame