It's quite sad that Oldies now 'Classic Hits' which is stupid to call it..can't survive in the Puget Sound. KBSG sounded better before they switched to B 97.3 vs now. Seems to me like they're looking to kill it intentionally to flip it. That'll be a sad day in Puget Sound Radio.
I do agree it will be sad if and when this market no longer has an outlet for this music on the radio! However I must disagree with the idea that it's "stupid" to call it classic hits.
The name Oldies has a stigma to it. No one like to be called "Old". Ask any woman, tell her she looks old and well...you can only guess what happens then. As Americans today and our youth driven culture no one wants anything that is "Old". The word Old itself conjures up ideas and images of wrinkled, grey haired, retired, no energy, near death people in an institutional style group home.
Look at the ads on tv...Even Ameritrade with Dennis Hopper hocking the "retirement funds for the generation that would never grow up" They are showing folks in their 50's and 60's out surfing, or mountain biking, or parachuting, showing a youthful zest and are marketing a certain "hipness" factor to the late boomers who don't want to be..whats the word.........."OLD"
So losing the "Oldies" title is good but losing the music and the audience is BAD BAD BAD!